THE DIGITAL TRANSFORMATION OF MAKKAH'S TAXI SERVICES: EMBRACING TECHNOLOGY FOR A SMARTER PILGRIMAGE EXPERIENCE

Makkah, home to the most revered Islamic sites, sees millions of visitors each year, particularly during the peak pilgrimage seasons of Hajj and Umrah. For many pilgrims, navigating the bustling streets of the city can be an overwhelming experience, especially during the crowded times of the year. With the advent of modern technology, Makkah’s t